The Seven Levels Of Adaptive Innovation
The Duct Tape Marketing Podcast
00:00
Is This Something That We Can Change?
I think first you have to look inward. You know, what is our industry doing? What does everybody do? What is common practice? And really start then saying, how can we, you know, zig, let's go look for a zig that would make us. Yeah, absolutely. So I'm tired and I use the term map the experience. It's not just a matter of going out and saying, oh, that's different. We could do that.
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