How Do You Take Your First 90 Days as a CEO?

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

You're taking over from a founder. How do you spend your first 90 days? I think learning. And the beautiful thing about impossible is that driving growth and achieving the mission are inextricably linked. You mention that you were hanging out with billy ilish at this event in london. How important is partnership, and i guess celebrity in taking impossible foods to the next level? It's a deep, integrated, kindred spirit participatory, like minded platform.

What’s the difference between an activist brand and an active brand? Impossible Foods CEO Peter McGuinness says that acting on your values defines a business — from climate change to Roe v. Wade. To unleash the next wave of growth for plant-based meat purveyor Impossible, McGuiness is rethinking how the whole category presents itself, taking aim at what he calls “safe and lame” approaches, partnering with the likes of Billie Eilish, and targeting the $1.4 trillion global meat industry.

Read a transcript of this episode: www.mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.