Is There a Marketing Hill You Would Die On?

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A marketing hill i will die on is that you should never be over indexed into one channel. I think everybody should have a test budget and be testing all the time. Because it's like investing. You need a portfolio. You need to test om those channels. And so channel diversification, as a default, at least having two or three channels, i'll die on that hill.

Is audio dead? Not according to Founder of Decibel, Jeromy Sonne. His ads platform is making it super easy to grow your brand on radio. Find out how.

When you talk about advertising, social media is usually high on the action list. But if you aren’t on audio, you’re missing out on a unique opportunity on a growing medium.

Daniel sits down with Jeromy to talk about Decibel, the app he founded to help marketers schedule ad buying on radio. You’ll hear Jeromy’s take on the importance of non-click channels, how to test them, and why you should create a data moat.

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