The Man Behind The Best Selling Truck In 50 Years | Ford CEO Jim Farley
Everything Electric Podcast
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Ford's Long-Term Ambition to Build a Cheaper, Cheaper Electric Vehicle
Ford aims to build a cheaper, cheaper, smaller electric vehicles as well as market ones. This is one of the biggest strategy decisions for the company and it's kind of like going back to the Model T. We don't want to just make another generic, affordable EV, because I think there's going to be plenty of those. But what is forward really going to do differently, bring to the party for customers that are different in that space? And I think we're deeply into answering that question now.
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