The Daily Vlog - The Retention Strategy

It brought back the appointment viewing from the vlogging era where every day you wake up and you can't wait to see what happened. He added on a little bit of this challenge genre energy to it, he found this middle ground. And that was was something that the fact that it took over YouTube and it was shot with an iPhone, not this big budget. Not to me was a moment that kind of brought back that feel of YouTube.