Harnessing Habit Testing for User Engagement

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Episode 1646:

Nir Eyal breaks down the psychology behind user engagement through a simple three-step framework: trigger, action, and reward. He explains how companies can design products that create lasting habits by tapping into users’ internal motivations and building feedback loops that keep them coming back.

Read along with the original article(s) here: https://www.nirandfar.com/2012/04/hooking-users-in-3-steps.html

Quotes to ponder:

"Habits are defined as behaviors done with little or no conscious thought."

"The more users invest time and effort into a product, the more they value it."

"The Hook model has three steps: a trigger, an action, and a variable reward."

Episode references:

BJ Fogg's Behavior Model: https://www.behaviormodel.org/

Skinner’s Variable Rewards Study: https://psychology.fandom.com/wiki/B._F._Skinner

Hooked: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788

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