Pomo and Pobo, Fear of a Better Option

i wrote about both of them in an article in the harvard business school student newspaper back in two thousand and four. The idea there is that when we're choosing between completely acceptable things, we do not want to get number two or number three. We want to choose the very best. And therefore we sort of keep looking for the perfect thing. So i'm excited to give the listeners some really robust and powerful frameworks to help them to make better decisions.