The Crucial Role of Marketing in Business Success

If you’re trying to turn your side hustle into your main thing but feel stuck, overwhelmed, or just plain exhausted… this one’s for you.

Destiny’s been grinding—working a full-time 9-to-5 while building her hair extension business on nights and weekends. But when she came on the show, it was clear she needed a mindset reset more than a marketing plan. I broke it all down with her—why burnout might be coming from the wrong kind of hard work, how to maximize the real hours you have, and why posting on social media is the absolute non-negotiable for growing your biz.