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91 l Which Side of the Transaction Causes Scarcity

Art of Consulting Podcast

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How to Use the Scarcity to Your Advantage

There are various different facets to the definition of scarcity or how it is applied. People rush out to buy things that they don't need when there's only a limited amount left. I challenge people to stop kind of getting into that or feeding their mind with those things but you can use that to your advantage. We want to be selectors we want to be the one selecting where we work and who we hang out with.

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