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The Magic Words To Get What You Want & Why You Get Headaches

Something You Should Know

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The Language of Agency and Identity

Sally Kohn: Understanding why someone wants something is usually a better way to create influence. She says we all want to see ourselves as smart and efficacious and attractive and athletic. We engage in actions that help us feel that way about ourselves, she says. Kohn: By turning actions into identities, we can make people more likely to take those actions.

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