The Intersection of Design and Business in Creating Impactful Brands

Working to have a positive impact is one thing. Working to have positive impact at scale is another. It’s a pursuit that needs an attitude of aggressive optimism to last the distance, and an openness to ongoing learning to succeed. 

Kevin Finn is an internationally recognised designer, advisor and author who started his career in Dublin at the studio that has designed all of the album covers for U2 and was Joint Creative Director of Saatchi Design in Sydney for seven years. A self-confessed risk-taker, in 2007 Kevin moved with his now wife from Sydney to Kununurra, a remote town in Western Australia. It’s where he founded TheSumOf, the independent design business he now runs from Brisbane on Australia’s east coast.  

As the founder, editor and publisher of Open Manifesto, an independent journal focused on design, social, cultural, political and economic issues, he’s interviewed thought-leaders and some of the biggest names in design from around the world. He’s also recently published Brand Principles, a book focused on sharing his 30 years of experience in branding businesses. 

Listen in as Vince and Kevin discuss working with the godfather of design thinking, Edward de Bono, the beauty and spontaneity of authenticity, and how impact equals return for businesses. 

https://thesumof.com.au/ 

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