Journey Mapping is Dead. What comes next?
Journey maps are like blueprints without builders. Beautiful and insightful - but ultimately useless unless someone owns the outcome.
In this video, Jochem Van Der Veer (TheyDo CEO) breaks down why most customer journey maps fail to drive measurable impact - and introduces the shift from static maps to living systems of journey management.
If you’ve ever spent months building journeys that never get used, this one’s for you.
What You’ll Learn:
• Why over 80% of journey maps fail - and what to do about it
• Why beautiful maps on walls don’t drive change without ownership and accountability
• The life cycle of a journey map - and why it usually ends in failure
• What journey management really means
• Three steps to move from mapping to managing
• Why insight > alignment > action is the real path to customer-centric outcomes
• How leading companies use journey governance to increase CX and operational efficiency
Join the conversation:
What’s one journey in your business that gets mapped - but never acted on?
Follow Jochem on LinkedIn:
Explore Journey Management with TheyDo#JourneyMapping #CustomerExperience #JourneyManagement #TheyDo #CXLeadership #DigitalTransformation #CustomerJourney #MappingToManaging #Silos #DecisionSupport
