2min chapter

Ones and Tooze cover image

Trillion Dollar Sticker Shock? Let's All Get Over It

Ones and Tooze

CHAPTER

The Most Effective Public Measure for Reducing Tobacco Use

A 10% increase in price appears to reduce cigarette consumption by between 3% and 5%. And it's particularly effective with young smokers, so they're two to three times more likely to respond. Simultaneously of course there is also as a result of this taxation, a very active illicit underground global network of cigarettes smuggling either of legitimate original manufactured cigarettes or of much worse counterfeit ones.

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