In episode 651, Rob Walling catches up with fan favorite Mike Taber, who co-hosted the first 448 episodes of Startups For the Rest of Us. The last time he was on the podcast, Bluetick was still a side hustle. Now, 15 months later, he shares that the app is now profitable, supporting him full-time, and gives an update on some key parts of his entrepreneurial journey.
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Topics we cover:
- 1:34 - An update on Bluetick
- 6:26 - Is Bluetick a profitable business?
- 8:59 - Why Mike decided to pivot his company to supporting agencies
- 13:34 - Setting up Bluetick to scale from 1x to 500x volume
- 15:33 - Is Mike doing much marketing these days?
- 19:12 - Mike’s celebration moment in the past 15 months
- 20:40 - When Mike realized he had product-market fit
- 23:54 - How Mike thinks about implementing new features
- 24:55 - Mike’s low point in the past 15 months
- 26:27 - What changed that allowed Mike’s business to grow so dramatically over the past year?
- 32:50 - Is Mike planning to update his marketing to position the product to agencies?
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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.
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