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5 Ways to Scale Your Business | Ep 484

The Game with Alex Hormozi

00:00

The Advantages of Going Down Market

The advantages of going down market is you never run out of customers. The downside is it's hard to build a recurring revenue business from them. These are markets that often sell the same promise, but deliver it in a different way. If you're better at marketing and sales, then you aren't product and delivery.

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