The Disadvantages of the Beer Market

The beer market generally speaking is in decline, has gone into decline and steady decline for a number of years. I don't know if it's being surpassed by celsers and teas and other sort of canned, sort of portable alcoholic drinks. But I do know that spirits have really risen, right? Especially tequila. Tequila has become, you know, it has, has become a huge, huge growth. And so the number of beer drinkers generally is decreasing. So it's a declining category where everybody's trying to innovate and become the number one in this in a shrinking market.

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