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The Elon Zuckerberg Ultimate Cage Fight (381)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Disadvantages of the Beer Market
The beer market generally speaking is in decline, has gone into decline and steady decline for a number of years. I don't know if it's being surpassed by celsers and teas and other sort of canned, sort of portable alcoholic drinks. But I do know that spirits have really risen, right? Especially tequila. Tequila has become, you know, it has, has become a huge, huge growth. And so the number of beer drinkers generally is decreasing. So it's a declining category where everybody's trying to innovate and become the number one in this in a shrinking market.
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