Crafting a Unique Identity: The Naming Journey of a New WNBA Franchise

Episode 456 of the Sports Media Podcast with Richard Deitsch features Teresa Resch, the president of the WNBA’s Toronto Tempo, which will start play in the WNBA in 2026. In this podcast Resch discusses how she viewed the Golden State Valkeries expansion draft; what she can learn from other WNBA franchises; her timeline to hire a general manager and coach; what it's like being the public face of a new sports franchise; the process to pick a team nickname; merchandise and ticket availability; how she sees the role of local and national media regarding coverage; playing future games in Montreal and Vancouver; the Tempo’s “Bringing Home The W” podcast series; the growth of women’s sports;  and more.You can subscribe to this podcast on Apple Podcasts, Spotify, and more.

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