How to Pricing Your Subscription Plan

John MacIntosh: The subscription model insists upon going to the market with an uncommon offering. He says it's like a lawyer telling its customer whatever you need that we can do, you're covered. And by the way, what we can do continuously expands, just like Amazon Prime constantly throws out new benefits such as one medical and movies or TV shows they've been watching.MacIntosh: How do we get the clients to buy in and understand it? Because it feels like a big leap, especially with that premium. Now, I'm going to them with this new offer. It's probably scary on both sides.