The Parlor Room cover image

Season 1 Finale: Top 8 Q&As with Harvard Business School Faculty

The Parlor Room

CHAPTER

Leveraging the Power of Storytelling for Brand Value

This chapter delves into how storytelling enhances brand value, making branding more memorable and emotionally engaging. It also explores the transformation of factual information into engaging narratives in advertising and mentions a climate change podcast by Harvard Business School.

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