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#16: IDEO's Tom Kelley is Design Thinking's ultimate disciple, hear him make the case for it

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The Purpose of the Experiment Is Not to Do Little.

The purpose of the experiment is not to do little. The purpose is to do many small things quickly to do something big. So it makes me think of a story that I heard from Steelcase a long time ago. Back when Jim Hackett was CEO, he wanted to make a big change. He wanted to take his senior executive team out of their private offices and bring them out into the open air leadership community.

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