Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing?
Marketing School - Digital Marketing and Online Marketing Tips
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The Downfall of Nike: Marketing Missteps and Innovation Failures
This chapter explores Nike's transition from brand marketing to performance marketing and the resulting challenges. It highlights how their focus on measurable results compromised brand building and innovation, negatively impacting consumer loyalty and competitive positioning.
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