Your Content Engine Is Going to Be Critical to Everything That You Do

The first phase is experiments, right? So an experiment, you know, it could just be an idea at this point. What we're recommending are 10 attributable conversions to that program. And so what I mean by that is it could be self-reported attribution or direct response UTM code attribution. It could be something coming from a salesperson as long as it's being collected and stored in the CRM. That's what's most important, not necessarily matter in where it's, it's coming from as long as you're getting that, that signal. The second phase is bucketing their major programs on the revenue R&D pipeline. This will allow us to determine which phase,