SaaStr 635: CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox
The Official SaaStr Podcast: SaaS | Founders | Investors
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Breck's
The first thing that I really focused on is so, so, Breck specific, you sort of had to pick. I own both churn and sort of expansion or or upsell. I need to start somewhere you started focusing on churn. Do you believe that that was sort of unique to Breck's or do you think that that's applicable to most startups as wellsort of focus on making your customers successful and mitigating churn before you focus on expansion?
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