Kantar Retail Sound Bites cover image

Episode 31: Evolution of retail marketing with Andy Murray

Kantar Retail Sound Bites

00:00

The Birth of Shopper Marketing

Barry Talmuchio: I'm just thrilled to have you on this show. You are without question a global industry icon with an FMCPG, CPG everyone describe it retail. He says he was instrumental in the early days of Coca-Cola and our first ever Walmart team. And now today with this evolution of retail media networks, how are these two a bit similar, but yet different?Talmuchio: The shopper marketing while we thought it was happening very fast, it's nothing compared to the speed that we're seeing with retail media networks.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app