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9min chapter
$500M Founder Shares Unorthodox Growth Tactics (That Worked!)
Marketing Against The Grain
Understanding Product-Channel Fit
This chapter delves into the significance of product-channel fit for marketers, emphasizing the need for flexible strategies that align with product attributes. It discusses the complexities of measuring indirect marketing channels and the balancing act between input and output goals in the pursuit of effective marketing outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode