Bloomberg Businessweek Weekend - May 26th, 2023
Bloomberg Businessweek
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The History of Adidas
Bjorn Golden came over from Puma at the start of the year. He's a performer for sure, but they wouldn't give him that deal. A deatus would. So now he makes an 11% royalty on this. And those shoes that were made during the time, they probably do have to pay Kanye his cut. It's fair enough. What does a deatus do? Or Adidas do going forward? They obviously have a big hole to fill.
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