2min chapter

The SaaS Revolution Show cover image

Bootstrapping vs VC Backed: Why Patrick Campbell Thinks Bootstrapping Reigns Supreme

The SaaS Revolution Show

CHAPTER

The Problem With Top of the Funnel

All of the money, especially in a VC-backed company, goes to the top of the funnel. This is also where the worst returns are for sales and marketing. Freemium acts as a pool of users that you own the right to nurture over time.

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