Ep. 125 Your Google Performance Max Update (For 2023) With Brett Curry and Molly Pittman
The Smart Marketer Podcast
00:00
What Are You Seeing Right Now With Performance Max?
Google created performance max to be able to utilize on sold inventory. I think it's the perfect environment for machine learning. Google still has access to mountains and mountains of data, more than arguably anybody else. And so I think performance max in some ways gives Google the opportunity to leverage what they know about shoppers but in a privacy safe way.
Transcript
Play full episode
