020 | Decoding Cocktail Bars: Translating Between Consumer, Bar and Brand | Part 1/2 with Alex Frezza from L' Antiquario (Napoli, Italy)
MAFFEO DRINKS
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Bridging Brands and Bartenders
This chapter explores the complex relationship between corporate brands and the hospitality industry, focusing on communication challenges and the need for bartenders to adapt to brand insights and consumer preferences. It highlights the intricacies of sourcing products and the disconnect that can arise between marketing strategies and actual bar culture. The discussion advocates for simplifying communication to create a more accessible and welcoming environment for all patrons in the cocktail scene.
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