HBO Max Launches With Very Little Buzz

Felix Gillette is author of the new book It's Not TV, the spectacular rise revolution and future of HBO. He says that in its early days, HBO was explicitly a network thought of and conceived of four men. In retrospect, it would have been smart to have the Game of Thrones prequel or Game of Thrones sequel, whatever it was. But they couldn't do it. They couldn't put the money into it. And so they launched with very little buzz and very little to offer consumers that was fresh.