Harnessing Unstructured Data for Enhanced Customer Experience

By next year, 70 to 80% of all the data we receive will be unstructured. Is your organization prepared?

In this episode, we are joined by Victoria Gnatoka, Customer Experience Product Manager at Expedia. Drawing on over 10 years of experience, she digs into how adopting an omnichannel approach can help obtain unstructured data that can be turned into quality, actionable insights through AI, data engineering and other technologies.

We also discuss:

• Strategies to unlock the full potential of unstructured data.
• How to focus on actionable, high-impact insights rather than getting overwhelmed by data overload.
• Why integrating data across channels is crucial for comprehensive customer understanding.