How to Speak to Multiple Audiences

Damien: It seems like if you're able to speak to multiple audiences, it puts you in a position from a business perspective to expand exponentially. Damien: Think about the comments that you get on your Apple. When people play it back on Spotify, there's a diverse range of comments that talk about what these conversations do for individuals. If you didn't diversify your guests, your audience would probably be pretty narrow. However, you've been very intentional about diversifying your not only your guests, which in turn diversifies your audience and grows your market share.