How to Build a Unique Ad Express Fiting

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Sam: "The world is full of a million things that work really well. Just build one of otes" He says you don't have to be the fanciest, flashiest or coolest thing out there. You can just look at what people already love and figure out a better way to bring it to them," he says. Sam's cooking-related business called crave cooki has no onland shipping yet but will probably add some in the next month.

When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.