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The 4 Elements of Transformative Experience – Margaret Kerrison
Future of StoryTelling (FoST)
Imagineering - What Does It Mean?
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I enjoyed learning in the book several things about how imagineers think about designing. Imagineers use a term, plusing. What does that mean when you plus something? It's a form of yes-and if you're familiar with improv and that's something that we did a lot at Imagineering too. We're always trying to find ways to plus an experience.
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