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14. Hoodie Allen On How He Got A Song With Ed Sheeran, Touring Independently, And How To Win On TikTok In 2022

NDPNDNT Podcast

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How Did TikTok Work for You?

In 2010 music blogs were a huge differentiator so hype machine, which some people might be familiar with, was like this aggregator that it was kind of like a fake billboard in a sense where you could get your music posted to certain blogs. So I was super focused on trying to build those connections and I got a couple songs to go to number one on hype machine. And then I remember even paying to like be the background of hype like I had like I skinned the website with my album. Then I was a free download and I paid like I don't know $3,000 so like basically be like an ad but like a free ad for anybody who listened to me or just

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