Nine Brands, One Vision: Insights from Building a Holding Co. with Kelcey Lehrich
eComFuel
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Amazon and the Nine Ten Brands
We're in long-tail niche categories and they will always have some demand we can create through content creation Facebook ads YouTube putting media out into the world. We've been pretty open about being as channel diverse as we can building the highest quality business we can that's in the vary from brand to brandSome brands do 50% of their revenue on Amazon some do zero, so it's really a function of the brand category we're in. The sales channels will sort themselves out customers tend to vote with their wallet but if people are or aren't looking for those things that we can reach through advertising and the economics are going to shake out we're going to build the business in the direction
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