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Build the Right Thing at the Right Time by Disney+ VP of Product

The Product Podcast

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The Thread Box, a New Way to Communicate

We thought it might be a great opportunity if working teams, or even social groups could have real time, threaded ways to communicate. We realized we had some fit in the same quadrant as other consumerized enterprise companies that were beginning to thrive. The outcome we were looking for was to drive recurring engagement through messaging and communication. And that at a time when face book was well on the rise,. That required a particular offence. Male and i had into one messaging layer, new part of my space....

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