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17min chapter
Ep 423: Are You Even Performance Marketing If You're Not Creating Custom Landing Pages? (with Pilothouse's Aves and Jocelyn) | AKNF
DTC Podcast
Creating Custom Landing Pages for Improved Conversions
The chapter emphasizes the importance of customizing landing pages to match the user's experience from the ad clicked on, focusing on maintaining consistency to drive higher conversion rates. Strategies such as using problem agitation in ads and problem solution in landing pages, integrating promo pages into Evergreen funnels, and preparing for Q4 with Evergreen ads are highlighted. Tips like transforming regular website pages into sales-focused ones, utilizing founder stories, and incorporating countdown timers and social proof for Black Friday campaigns are also discussed.
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