2min chapter

The Futur with Chris Do cover image

240 - Finding Your Voice — with James Victore

The Futur with Chris Do

CHAPTER

The Importance of Iconography

I'm not buying the car to drive the logo. I'm buying it because it's a piece of moving sculpture. Most people don't even know where that symbol comes from. So hence, I never saw it as a K-hand and I could still unsee it. It doesn't bother me at all. It could be a lightning bolt for all I care. You know, Lamborghinis is a bull. You could barely, Ferrari's lettering is terrible from a just a purely design point but I'm not buying it for that. And if the car is great, conversely, I don't care how bad your logo is. It doesn’t matter. Because

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