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Female Founders: Trenna Probert: From concierge to fintech start-up founder

How I Made It

CHAPTER

How to Start Your Own Business

Superfierce is a FinTech platform that's designed to solve a problem for women. 23% of our customers are men but we focus on women first. We're improving their retirement position by on average $125,000 just by optimizing their position between the fund and then the investment portfolio. So saving on fees, ensuring you're in a fund that's able to deliver consistent returns over time through the market. I can say it's over a 30-year period. It's fast running out of time so before we do, I really did want to pick your brains on advice. If you were going to give some advice to someone who's starting their own business right now or they're

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