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#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital
Business of Apps Podcast
The Future of Influencer Marketing
This year, for all advertising, you've seen Mera doing layoffs. So I think we're going to see an intersection from the creator's economy where brands are not promoting as much as they're used to. We see this as a trend that way more creators are going to launch their own products and services on their own media. And maybe sometimes they will do less branded content on their channel because they will be focusing more on promoting their own products or services.
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