Ecommerce Playbook: Numbers, Struggles & Growth cover image

Are Ecommerce Brands Suddenly Failing?

Ecommerce Playbook: Numbers, Struggles & Growth

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Challenges in Customer Acquisition for eCommerce

This chapter explores the hurdles smaller eCommerce businesses encounter in acquiring customers compared to larger competitors. It focuses on the importance of AMER as a measure of market health, discussing the declining trends in customer acquisition efficiency and the economic factors contributing to these challenges.

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