Do You Do Content First?

i remember in the early days working for these, like, small start os, and they feel like, oh, come up with a press release for this. Or if you know, at a big idea, you know, leak it to the press. And i still was like, hand a reporter a bad story. I think what's interesting, too, is this notion, and we see this lot, i part of our marketing strategy. A consumer can make ther hir purchase decision without engaging with it at all. It's not social influenceor as we've known it,. ind of traditionally known it, but it iso one like them.