Is Tesla’s EV supremacy in the rearview mirror?
Zero: The Climate Race
Navigating the EV Revolution
This chapter explores the hurdles traditional automakers face while transitioning to the electric vehicle market, with a focus on Ford's restructuring into an EV division amid financial losses and competitive pressures. It contrasts these challenges with the experiences of Tesla, discussing its fluctuating performance and external influences on its strategy. Additionally, the chapter examines the response of Japanese manufacturers and the evolving landscape of EV adoption in Europe, highlighting differing approaches and the impact of political and market dynamics.
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