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Modernizing Real Estate: Challenges and Innovations
This chapter explores the modernization of the real estate industry, comparing its technological adaptation to other sectors. It highlights the complexities of real estate transactions involving multiple stakeholders, the potential impacts of recent antitrust rulings on commissions, and the evolving business models in the industry. Additionally, the chapter addresses emotional factors in home buying, the intricate dynamics between agents and consumers, and the role of technology in reshaping real estate services.