Why Can’t We All Just Get Along? Aligning Finance and GTM with SaaS Metrics
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
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Aligning Financial and Go-To-Market Strategies
This chapter discusses the vital importance of aligning finance with go-to-market strategies in SaaS companies, emphasizing the need for a cohesive strategy and collaboration among leadership. It highlights the significance of genuine agreement on metrics and realistic budget allocations to achieve common financial objectives.
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