It really is like an amazing skill to be able to get somebody of high quality to not start their o company. It's just some businesses, if thee i such an open playing field like pod casting, it's hard. Lie does at it creates this amazing admiration for the teams that do scale with like depth of talent. Where amazon net flick tes. They're probably the company in to day's modern start up world that has done at the best rite the quadyou think it takes to do that.