Will Elon Musk Turn Twitter Into Yahoo Mail?
On with Kara Swisher
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Navigating Chaos: Linda Yaccarino at Twitter
This chapter explores the challenges faced by Linda Yaccarino, the new advertising leader at Twitter, under Elon Musk's leadership. The discussion highlights the complexities of transitioning from an ad-driven to a subscription-based model amidst Musk's unpredictable governance and controversial public behavior. It also emphasizes the need for Yaccarino to balance traditional advertising strategies with the unique demands of managing a chaotic platform while maintaining advertiser relationships.
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