I don't think you need a lot because at the end of the day, if you can get a couple of subscribers in with like some money that you have. If you also have someone who's good on sales and can bring in the revenue, it's just a continuous loop of like reinvesting that money back into growth. Not setting a target would definitely make your money, you know, go a longer. There's 100% more cons related to not turning subscribers who are unengaged than there is for having a sexier list size number. I hope we're not actually home in this conversation as Park Blue goes under at some point. No, I think we're going to be
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc.
Manny was on the Morning Brew team before joining Workweek in a paid acquisition role.
In this episode, Manny & Louis discuss:
- the key differences in marketing & publishing a B2B newsletter vs. a B2C newsletter
- the best way for creators to get started with paid newsletter growth
- the most important metric Workweek looks at to determine paid growth budgets
- what Manny would do to get 100,000 subscribers starting from scratch
- ....and much more!
You can find Manny Reyes on Twitter, and Louis is at @louisnicholls_ .
Other links mentioned:
Workweek