What's Your Problem? cover image

Building a Company that Builds Companies

What's Your Problem?

CHAPTER

The Importance of Imagination in Creating a Company

"To some extent, we need to be unreasonable in order to come up with leaps that eventually seem reasonable," he says. "We don't build just any company. We build companies that have gone through a significant up front set of iterative refinements." 'There is no such thing as a prototype of a company. People just make companies'

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